Permatasari, A.K. and Lestari, D. 2026. Determinan Keputusan Pembelian Micellar Water pada Generasi Z: Peran Kualitas Produk, Word of Mouth, dan Citra Merek. Journal of Management and Economics Research. 4, 2 (Apr. 2026), 22-31. DOI:https://doi.org/10.62866/jomer.v4i2.379.