Pengaruh Promosi dan Fasilitas terhadap Kepuasan Pengunjung pada Monaco Park Kabupaten Deli Serdang
-
Sasnita Simbolon
*
STIM Sukma, Medan,
Indonesia
- Riandani Rezki Prana Sekolah Tinggi Ilmu Manajemen Sukma, Medan, Indonesia
- Husni Mubarak Sekolah Tinggi Ilmu Manajemen Sukma, Medan, Indonesia (*) Corresponding Author
Abstract
The purpose of this Research was to know how much influence promotions and facilities on satisfaction of visitor at Monaco park in Kabupaten Deli Serdang. The research sample were 90 people whose research was conducted from May to June 2019, Sampling used accidental sampling (sample accidental meet), which was the sample by taking samples to anyone who was in a place or chance to meet as a sample that was deemed suitable as a data source. Data analysis used multiple linear regression, hypothesis testing used test coefficient of determination (R2), simultaneous test (F test), partial test (t test), while processing data used SPSS 16. The results showed that promotion and facilities were able to explain their existence to the variable visitor satisfaction, besides that, simultaneously the promotion variables and facilities have a positive and significant effect on visitor satisfaction. While partially promotion variable has not affect visitor satisfaction, while partially facility variables have a positive and significant effect on visitor satisfaction at Monaco park in Kabupaten Deli Serdang
References
Hasil penelitian ini menunjukkan bahwa secara simultan promosi dan fasilitas berpengaruh positif dan signifikan terhadap kepuasan pengunjung. Secara parsial promosi tidak berpengaruh terhadap kepuasan pengunjung, sedangkan fasilitas berpengaruh positif dan signifikan terhadap kepuasan pengunjung Monaco Park Kabupaten Deli Serdang.
Bila bermanfaat silahkan share artikel ini
Berikan Komentar Anda terhadap artikel Pengaruh Promosi dan Fasilitas terhadap Kepuasan Pengunjung pada Monaco Park Kabupaten Deli Serdang
Pages: 29-35
Copyright (c) 2022 Sasnita Simbolon, Riandani Rezki Prana, Husni Mubarak
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (Refer to The Effect of Open Access).
