Pengaruh Promosi Dan Harga Terhadap Keputusan Berkunjung Pada Objek Wisata
- James Matua Nainggolan Sekolah Tinggi Ilmu Manajemen Sukma, Medan, Indonesia
-
Rahmat Hidayat
*
Sekolah Tinggi Ilmu Manajemen Sukma, Medan,
Indonesia
(*) Corresponding Author
Abstract
This research aims to determine the influence of promotions and prices on the decision to visit the Tangkahan tourist attraction. This research was conducted at the Tangkahan tourist attraction located on Jalan Kwala Sawit, Namu Sialang Village, Batang Serangan District, Langkat Regency, North Sumatra Province, Indonesia, from January 2021 to March 2021. The variables observed in this research consisted of promotions, prices and the decision to visit. Data was collected through interviews and distributing questionnaires. The population of this study was 1200 visitors to the Tangkahan tourist attraction in March 2021. The sampling technique used was incidental sampling, with a population of 1,200 people and an error rate of 10%, a sample size of 92 people was obtained. Data analysis used a quantitative descriptive method, with the analysis model used being multiple linear regression. The data was processed using the SPSS program, then the research data was tested using validity and reliability tests. Hypothesis testing with coefficient of determination test, simultaneous test and partial test.
References
Arifin, M. R. (2019). Pengaruh Harga, Promosi, dan Lokasi terhadap Keputusan Wisatawan Berlibur di Objek Wisata Pantai Sine Kabupaten Tulungagung. Institut Agama Islam Negri Tulungagung.
Haq, A. D., & Yulistia. (2020). Pengaruh Kualitas Pelayanan, Harga, Lokasi dan Promosi terhadap Keputusan Wisatawan Untuk Berwisata di Pantai Air Manis Padang. Jurnal Matua, 2(1), 1–16.
Lubis, N., & Hidayat, R. (2021). Pengaruh promosi dan harga terhadap keputusan memilih jasa pengiriman. MBR (Management and Business Review), 5(1), 29–39.
Noveka, B., & Pangestuti, H. E. (2019). Pengaruh Promosi Pariwisata terhadap Keputusan Berkunjung Wisatawan Mancanegara ke ODTW (Survei pada Tourist Information Center Malioboro Kota Yogyakarta). Jurnal Administrasi Bisnis, 77(1), 67–74.
Sari, F., & Suyuthie, H. (2020). Pengaruh Promosi Terhadap Keputusan Berkunjung Wisatawan Ke Objek Wisata Green House Lezatta Kabupaten Agam. Kajian Pariwisata Dan Bisnis Perhotelan, 1(2), 72–76.
Sari, I., & Hidayat, R. (2020). Pengaruh Lokasi dan Fasilitas terhadap Keputusan Pembelian pada Cafe Bang Faizs. Journal of Trends Economics and Accounting Research, 1(2), 74–81.
Sidabutar, D. K., & Hidayat, R. (2023). Pengaruh Pengelolaan Lingkungan dan Kenyamanan terhadap Kepuasan Wisatawan di Kampung Wisata Sawah. Ekonomi, Keuangan, Investasi Dan Syariah (EKUITAS), 4(4), 1207–1212. https://doi.org/10.47065/ekuitas.v4i4.3203
Surgawi, I. (2016). Analisis Pengaruh Produk Wisata, Persepsi Harga dan Promosi terhadap Keputusan Wisatawan dalam Mengunjungi Objek Wisata. Universitas Diponegoro Semarang.
Bila bermanfaat silahkan share artikel ini
Berikan Komentar Anda terhadap artikel Pengaruh Promosi Dan Harga Terhadap Keputusan Berkunjung Pada Objek Wisata
Pages: 103−108
Copyright (c) 2023 James Matua Nainggolan, Rahmat Hidayat
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (Refer to The Effect of Open Access).
